About the Citizen Watch Collection

Founded in 1924, Citizen Watch Co. was named by its founding father so it would be “Close to the hearts of people everywhere.”  Citizen watches are recognized as a worldwide leader in the watch industry.  Citizen has consistently drawn on its leadership in watch technologies to create new possibilities in information and electric equipment, precision parts and industrial machinery.  At the same time, Citizen is moving beyond the conventional thinking of watch engineering in its pursuit to go “Beyond Watch Technology.”

Citizen watches have led the timepiece industry in innovation by playing a leading role in repeatedly developing pioneering technologies such as Eco-Drive watches, which take their power from natural energy sources.  Through the use of highly sensitive photocells, even the weak light from candles can be converted into electrical energy to power the movement.  Since excess energy is automatically saved in storage cells, these watches can continue to keep time even after they have been in the dark for months!  A further advantage of the Eco-Drive models is that no battery change is necessary!  This not only saves money but also helps protect the environment