Unusual shapes, vivid colours and rare materials: the Maison Piaget showed great creative daring during the 1960s and 70s through its interpretations of the free and non-conformist spirit typical of the era. This period of liberation was expressed by exploring the potential of unusual materials as well as new ways of wearing watches. Little by little, during these crazy years and thanks to these stand-out models featuring atypical designs, Piaget became the favourite brand of many celebrities and members of the international jet-set. Keenly aware of the sophisticated tastes and aesthetic expectations of these stellar clients, Mr. Yves Piaget cultivated close ties with them, regularly organising prestigious events and paying them personal visits in order to introduce exceptional timepieces.
Two models symbolising this period brimming with creativity are now being re-edited in versions embodying the same boldness so as to highlight their historical value: a jewellery watch and a men’s watch, both sculpted in gold and fitted with a hard-stone dial. Representing important landmarks in the legacy of the Maison, the Black Tie vintage inspiration and the traditional oval watch are reinterpreted in a spirit of contemporary elegance vividly reflecting Piaget’s signature aesthetic boldness.